During the Indian Premier League (IPL) 2025 season, advertisers should anticipate paying more to attract spectators. Prices have increased by 10-15% across all sectors in comparison to IPL 17 in 2024, according to people close to the development.
For a 10-second slot, the variable price for TV commercials (SD + HD) is Rs 18 lakh. The cost of digital platforms varies as well; IPL mobile advertisements cost Rs 340 CPM, while connected TV commercials cost Rs 650 CPM. Connected TV ad buys are available for Rs 7.5 lakh per 10 seconds for customers looking for a more focused audience.

The total fee for TV commercials (SD + HD) in 2024 climbed slightly from Rs 16 lakh in 2023 to about Rs 16.4 lakh. In contrast, JioCinema’s CTV spot rates were almost Rs 6.5 lakh for 10 seconds.
However, things appear different this year.
Following the merger of Viacom18 and Star India, marketers will have the opportunity to purchase the first significant property of the 2025 IPL.
Although sponsors have started preparing for the 2025 Indian Premier League, there is still some ambiguity around the digital environment, particularly about the number of apps that will be available. Sources, however, indicate that the combined company intends to run two separate apps: a freemium model under JioCinema and a premium service, most likely Disney+ Hotstar.
According to the sources, this dual-platform approach seeks to divide up content offerings, serving mass-market and high-end audiences independently while giving marketers access to more accurate and focused audience groups.
In 2022, officials carefully allocated the IPL’s broadcast rights for the 2023–2027 season. Viacom18 obtained the rights for digital streaming, while Star India obtained the rights for television.
Fast-forward to 2025. By combining the resources, know-how, and reach of the two titans, the merger has produced a behemoth that can revolutionize how marketers interact with viewers during one of the most popular athletic events in the nation.
We anticipate that this consolidation will improve the value proposition for advertisers by providing a smooth transition between traditional TV, mobile, and connected TV platforms. According to a media planner, advertisers will probably view IPL 2025 as a special chance to take use of the expanded distribution network and creative advertising options brought about by the merger.
Additionally, experts predicted that once the league starts, the initial prices would probably rise much more.
It’s a concurrence game. During the league, this will be the source of income from CTV spot buys,” another planner stated.
Compared to 2023, the IPL 2024 season had a roughly 10% increase in reach on the Star Sports Network and a more than 50% increase on JioCinema.
Given that the league begins in mid-March, planners are also counting on advertising revenue from companies that may use budgets from two fiscal years.
The IPL has seen only a little growth in interest from brands and advertisers. An examination of TV commercial advertising during IPL 17 reveals a notable rise in ad volume as compared to IPL 16, per data from TAM Sports.
The number of promoted categories, advertisers, and brands increased by 40%, 26%, and 21%, respectively.
At 11%, Pan Masala led the TV ad seconds statistics, closely followed by a variety of food products and ecom-gaming (10%). With 6% and 5% of ad seconds, respectively, Securities/Sharebroking Organizations and Perfumes/Deodorants completed the top 5 categories.
With 10% of the ad space, Parle Products became the largest advertiser. Sporta Technologies (7%), Vini Product (5%), Vishnu Packaging (7%), and K P Pan Foods (4%), came next. Brand-wise, Parle Food Products topped the list once more (10%), followed by Dream11.com (7%), Kamla Pasand Silver Coated Elaichi (4%), Vimal Elaichi Pan Masala (7%), and Fogg (4%).
According to the data, there are a lot of well-known consumer brands in the IPL advertising market, and online gaming platforms are becoming more and more significant. Experts predict that these general patterns will not change.
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